The support staff at iTunes iBookstore have been incredibly helpful and the lovely Megan sent me a few tips recently on how to publicise my books (created with Apple’s ‘iBooks Author’). Here is a short summary of the ideas I have found most helpful:
– build a website for your books with screen shots, covers and details about the story (keep the website up-to-date)
– put links on your website to iTunes iBookstore, or other online outlets where customers can find your books
– use Link Maker (http://itunes.apple.com/linkmaker) to build a link to your book
– link your site to Facebook and Twitter
– networking is incredibly important and I have been amazed at who my friends and family know!
– send Apple’s free promo codes to potential reviewers (be careful who you choose to send these to as you are only given 50). To obtain promo codes, locate your book in the ‘Manage Your Books’ module in iTunes Connect and click Promo Codes. Remember that these codes will only work for 4 weeks after being downloaded to you.
– keep good records of who you have sent review requests to and any comments they have made, so you have all the information handy when you publish your next book!
– look at iBookstore Marketing & Affiliates Kit
– think about doing a blog and linking it to Twitter and Facebook
– write articles for local newspapers, art magazines, computers magazines, or anyone else who you think may have an interest in what you’re doing. If you send in good quality photographs and a well written story, you have a good chance of having something printed, especially in local papers.
– keep things in perspective and have a life outside of books – play with your children, walk in the rain, and don’t take yourself too seriously!